Sorry, Not Sorry

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by Daniella Balarezo
for TED.com

When we needlessly apologize, we end up making ourselves small and diminish what we’re trying to express, says sociologist Maja Jovanovic.

Think about all the times you use the word “sorry” in a typical day. There are the necessary “sorry”s — when you bump into someone, when you need to cancel plans with a friend. But what about the unnecessary “sorry”s? The “sorry, this may be an obvious idea” at a meeting, the “sorry to cause trouble” when rescheduling a haircut, the “sorry, there’s a spill in the dairy aisle” at the supermarket.

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